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Financial institutions in the U.S. by and large have targeted Hispanic markets with translations of the material that works for white Americans. Their level of success ranges, from high for third-generation Hispanics, to low for foreign-born Hispanics.

The acculturation process of the Hispanic culture implies that we do not fully assimilate to the U.S. culture but retain certain characteristics of our own cultures

We consult to U.S. financial intermediaries that want to target the Hispanic market

We consult to Latin American intermediaries that want to target the U.S. market