Leveraging culture in preparing Hispanics for retirement

Leveraging culture in preparing Hispanics for retirement

One of the challenges in motivating a group of people to save for retirement, is crafting a message to a diverse audience. Age, gender, education, cultural background and experiences combine into individual prisms that distort the message. People see and listen to the message through the prism that makes them who they are.

It is just in recent years that financial professionals started tailoring their messaging for their female audience. The results are encouraging as more women have engaged in their financial lives. It is time to focus on the Hispanic audience as well.

There are unique characteristics in Hispanic culture that can be leveraged to encourage long-term savings. In order to do it, there is a need to provide a message that is culturally targeted, and which respects the complex value system of Hispanics. Waiting for Hispanics to assimilate into America may take too long; swifter action is needed.

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Visualizing Retirement

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It has always been difficult to delay immediate gratification in order to receive either a prize or a larger benefit as the result of this effort. Saving for retirement is difficult and falls under this description; we save today in order to spend tomorrow. But it is many times more difficult to delay gratification if the future benefit can not be clearly visualized. This is one of the reasons behind the difficulty that many Hispanics have in preparing for retirement. 

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We observe the disparity in the financial outcomes of many Hispanics, and believe this is a segment which is grossly underserved by mainstream financial institutions.

We are convinced that in our modern society, individuals and families lacking appropriate access to competitive financial products and services will be hampered in developing their full potential.

We believe culture, and not language, is at the hart of an effective communication with Hispanics in order to improve economic well-being.

Therefore we focus our services in providing to our clients culturally-competent :

  • Financial education,
  • Consulting to financial intermediaries that want to target the Hispanic market
  • Consulting to Latin American intermediaries that want to target the U.S. market
  • Communication strategies
  • Retirement solutions

Our Services

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Hispanic Wealth offers culturally-competent services to institutions that want to better understand their Hispanic segments as well as education and communication to Hispanic communities regarding the creation of long term savings.

A culturally-competent approach towards Hispanics considers, in addition to ethnicity, the acculturation level, race, gender, language, faith and socioeconomic characteristics of the stakeholders

Hispanic Wealth Research

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Survey: Retirement Expectations of Mexican Immigrants to the U.S.

Hispanics living in the United States are a mosaic of various nationalities, cultures, circumstances, acculturation levels, race, gender, language, faith and socioeconomic characteristics.

  • A key factor in understanding Hispanic segments is to consider how long Latinos and their families have been living in the United States.
  • Most of the time a one-size-fits-all approach to solving a problem in the Hispanic community, just doesn’t work.

In order to appropriately meet the retirement needs of this diverse ethnic group, it is necessary to question and fully comprehend their expectations.

Our research aims to understand how culture affects their actions towards retirement. In 2013 we started with surveying the Retirement Expectations of Mexican Immigrants in the United States, and now we have repeated and expanded the survey in 2016, in order to be able to compare our findings.

Download our survey results here:

$17 Click here to get2016 Updated Survey Findings


$13 Click here to get2013 Survey Summary Findings